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MM:
As positive as I had been that “Dive In Deep” would never be popular with an
M&E audience, it was effectively our top selling title within a year of
release, reaching no. 4 in our Rise ’96 chart, only outsold by the
“Creavolution” CD and a couple of M&E comps. It must have felt deeply
satisfying when you first saw that chart, tell us what you remember of the
moment and how the spread of your music through new avenues was affecting
things?
SA:
Naturally I was very pleased indeed but not really surprised because I know
I write damned good songs if I say so myself whether they ever get the
success they deserve or not. I still believe this and am still performing
many of my old numbers and I can see that they are quality songs because new
audiences and young people who have never heard of me before enjoy my
performances and material. I will give you an example of a day I felt really
proud. It was in 2009 when I was working in a Spanish school in Tenerife and
my old song “Real Love And Communication” had been accepted as suitable for
the school’s celebration of Peace Day. Now they had all already learned
John Lennon’s classic song “Imagine” but one 10-year-old boy called Juan
said, “Steve, you know I think your song is much better than this John
Lennon one.” That was one of the greatest compliments I have ever had.
Fast-forward to 2013 and whilst visiting the UK I played a set at venue in
Cardiff called the Andrew Buchan and I included “Superhero”, “Kingfisher”
and “Real Love And Communication” and the audience there loved what I was
playing. But moving back to your question and what M&E gave me at the time,
besides a great feeling of satisfaction, was a whole lot of new contacts and
friends in the music business. Sid Stovold (Who Moved The Ground?) was one
in particular I would like to mention because my friendship with him led to
me performing at the West End Centre down in Aldershot. It was at one of my
gigs there that I was befriended by a bunch of girls who said I inspired
them and that went on to form The Somethings who backed me on the recording
of Johnny Rotten’s “Still My Hero”.
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At a push, we're almost sure he could walk on
water... |
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MM:
Unconvinced by “Dive In Deep” only being our top selling M&E title of 1996
and outselling our own “Zoen Nostalgia” album (told you nobody would like
it!), I thought I’d be a sport and give you another chance to prove me wrong
(ho-hum). We released “From Venus With Love” in November ’96. And didn’t
even have to wait till the next M&E Newszine to see how well that was going
to do; it entered the chart at no. 8 on advance orders alone! There was a
story behind “Venus”, I seem to remember, based on your belief that some
kind of spiritual beings live on that planet. Can you expand on the story a
bit and explain how you became involved with people who held such uncommon
views?
SA:
I actually had a short-lived band called the Venusian Priests. The name was
chosen to help promote my song “Priest Of The Venusians”. The band fell
apart though because Pixi the lead guitarist became part of the Newbury
By-pass protest camp and failed to show up for rehearsals which annoyed Aled
the drummer a lot that did. I realised it was clearly impossible to be
fronting a band doing gigs in South Wales with a guitarist many miles away
in a protest camp. But to explain about Venus, and indeed any other planets
that are said to be not suitable for supporting life, this only applies if
you are talking about one dimension or plane of existence. There may well
be beings living on other frequencies besides the physical one. There are
millions of people on Earth known as Spiritualists who believe in life on
other planes of existence here and in communication with these spirits. I
don’t know if you have heard of the Ukrainian model Valeria Lukyanova, who
is also known as the “Human Barbie,” but she has said that she used to think
she came from Venus. Perhaps she did? She would make a perfect Priestess of
the Venusians!
Earth calling Venus, Earth
calling Venus, come in please, over... |
MM:
You heard it here
first! Actually, you probably didn’t, she’s quite famous. Anyway, within a
couple of years of “Dive In Deep” appearing on M&E (and I don’t say that to
give us the credit, I know it was far more down to your own hard work), your
name seemed to be everywhere. You had the excellent vinyl LP “Sound Of One”
out on the Very Good Records label (I got it) and just about every compilation in the
world had a Steve Andrews track on. The fact you ended up as our second
biggest selling artist ever speaks for itself, but how do you feel about
your own musical achievements across the years and do you ever foresee any
circumstances that may make you stop?
SA:
Well, gratifying as this has all been the unfortunate side of it is that I
still am looking for that very elusive “big break.” I listen to a lot of
albums by my favourite acts and often think I have as good a quality songs
as theirs but the difference between them and me is that they have become
world famous and were signed with big labels that promoted them well. In
the end it comes down to the amount of marketing and publicity a
singer-songwriter gets for him or herself and their material. Quality and
talent is not enough. You need that “break” and you need media publicity on
a wide scale for your songs. I have seen this happen many times in the music
business that an act suddenly gets signed and goes from playing their songs
to a handful of people in some small club or backroom of a pub to having hit
singles and albums and headlining festivals. It happened with The
Stereophonics. Those guys used to play the local circuit in South Wales but
as soon as Richard Branson signed them to Virgin they became almost a
household name as successful rock stars. So because I still haven’t found my
big break I will go on looking for it. And I am well aware that even after
you have become a huge success in music with hits and fame and wealth that
you may still need to make a comeback if, for whatever reason, you drop out
of the public eye. Boy George (who is one of my favourite singer-songwriters
as well as all those previously mentioned) is currently doing this with his
new single “King Of Everything” from the album “This Is What I Do”. He has
top quality new songs and is back with a new look – he is now sporting a
goatee beard.
MM:
Maybe there’s your answer?
SA:
It really does come down to the fact that you have to keep on keeping on,
even if you make it to the top!
MM:
Personally, I’d love to see you on ‘X Factor’, that would be amazing! And
for the record, I think you’d have made a much better Doctor Who than Matt
Smith. But I digress. Now, your final release on M&E was “Changing Faces Of
Steve Andrews” in the New Year of 1999, an interesting collection of curios
and oddities (I loved the grungy |
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